Quote: «The aim of “Enavant SRG SSR” is to realign the company, to focus even more strongly on the needs of users, to place the focus on the digital future and, last but not least, to achieve the necessary savings.»
Checked:
Customer focus, digitalization and cost management are needed.
This requires pressure and momentum and the necessary time.
SRG is surrounded by stakeholders.
SRG is complex and has institutional brakes.
Those who restructure sometimes cannot work on the offering at the same time.
But Enavant describes an always and anyway. It is guaranteed that all these key terms will still be needed after Enavant. This is the case at SRG and at all other organizations that are managed well and with ambition.
Ultimately, the audience does not expect and receive management from SRG, but content. Professional and creative content. Unprofessional and uncreative content is available in abundance without SRG.
Who provides this for us? It is the media professionals, editorial teams, presenters and producers at SRG, every day – at strategic and operational level. For this, these people need freedom, enjoyment, imagination and finances – and appropriate leadership that also manages, but not only.
So: not only management leadership, but also cultural leadership. Leadership that understands, is capable of and dares to foster creativity.
In SRG’s major management moment, Suisseculture, the umbrella organization of professional cultural workers, makes a proposal: SRG needs a cultural directorate. What is meant are dedicated individuals at all levels of the organization who do not primarily transform, but cultivate.
Alongside information and education, culture is part of the primary trio of the service mandate. Culture and education can also entertain, but they do not always have to. They serve existing user needs – but they also open up new things and go further into freedom and imagination. This focus is needed at every hour, especially in the technical age, and dedicated staff are needed for this.
SRG not only has culture, it also produces culture.
«Enavant», as explained by SRG:
The thought-provoking proposal from Suisseculture:
https://www.suisseculture.ch/?article=die_srg_braucht_eine_kultur_intendanz